You Pay For Taste

Good taste is the result of all the time someone spends on thinking about and working on any topic in any field.

The technical side of it is the time spent learnings the skills necessary for bringing a project to completion; of refining the techniques to accomplish even better details than the previous version; of all the fruitless paths taken in order to know what to anticipate even further in the future what will work and what won’t.

This is the baseline required of everybody in any field.

Now, what makes a difference is the personal experiences that one embeds into the work which gives a unique shape to the otherwise practically identical base that all things in the same space have.

This is the reason why you prefer a painter over another, a musician over another, an architect over another, a gadget maker over another and so on.

The taste is also the reason why sometimes some products that have very similar technical specifications can get away with charging two, three of even ten times the amount of money.

The reason some makers can get away with this is because it is impossible to reproduce their taste, many attempt to mimic the end result but without all the inner workings and subjective choices made along the way it will result in a similar but different product.