Build around your tone #

Any creation out there is the market can fall into two categories, simple or complex. The audience is what differentiates them.

Simple things are meant for individuals that share the same problems as you but haven’t put in the time to figure out a solution. Complex things are meant for systems that require unique solutions to their unique group of people.

Both solutions have the same goal, to save time. Both businesses have many weakness that can put them out of business. Both businesses have a unique advantage, the maker’s tone.

The tune can be summarised as a sum of problems, motivations and knowledge. Only you can solve problems for your audience the way you do but you cannot solve problems as other person would - you can attempt to copy them but it would be the same.

The first time you show it to the world it might happen that no one likes it. It might be that you showed it in a place where there was no audience. You have to keep showing up in order to find the sweet spot between what you want to do and what the audience wants to consume. 

Equally important is to learn to integrate your audience feedback into your work. Filter between good and bad feedback. Accept those reactions and reactions you find useful, discard the ones that don’t align with your tone.

The closer you get to your correct pitch, the more responsibility you have towards your audience to keep it that way - if you want to try new things, it is better to do it in front of a new audience.

Each time you tune yourself, you learn more and more at a more fundamental level. Each time you do it, it becomes harder and harder to replicate your work.

Your tone can be imitated but not replaced.